Growth Playbook
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TheViper

Subscribers

287k

Videos

5286

§01

Phase navigator

1–50 / 5288
Phase 1 of 106
Currently viewing
Dec 2012 → Jan 201550 videos analyzed
01
Competitive AoE2 Gameplay
Videos 1–50 of 5288
StartPhase 54Phase 106
Account created · Dec 2012
1 / 106

§02

The storyline

This phase focused almost exclusively on Age of Empires II gameplay, with titles frequently indicating player matchups and map types, such as "1v1 Arabia vs JorDan_23" and "3v3 Arabia - Chinese Pocket". A significant portion of the content involved competitive play, including tournament series like "RTS-League Finals vs RVK" and "TheViper vs _DauT_: Best of 21 Cast. Part 1". The tone was consistently focused on showcasing high-level gameplay, often directly from Twitch streams, as indicated by the frequent inclusion of 'twitch' and 'justin.tv' in the tags and descriptions. The videos were long-form, with a median duration of over 27 minutes, reflecting full match recordings.

§03

What landed

The hits, in context
6 of 50 videos · ≥ 3× the typical view count

A typical video here pulls in around 16k views. 6 of them blew past that. The biggest, 5× higher than the rest.

For comparison, the typical video here gets…
15,855
views, give or take
~1.03%
of viewers tap like, respectably liked
~0.231%
leave a comment, about 1 in 433

What they have in common

3 patterns identified
01

Videos featuring high-stakes tournament matches or prominent opponent matchups consistently performed well.

4 examples from this phase

02

Content related to the Age of Empires II: HD Edition release or pre-release streams garnered significant attention.

03

Videos showcasing specific team compositions or strategies in multiplayer matches also stood out.

§04

Rhythm

50 uploads · Dec 2012 → Jan 2015
How often they posted

In this phase, they uploaded about every two weeks (roughly twice a month), with one big break of about 7 months in the middle.

Taller bars = more uploads in that window. Gaps are silence.
Dec 2012each column ≈ 15 daysJan 2015
About every two weeks

Most weeks brought a new video, sometimes two close together, then a quieter stretch.

~16 days between uploads
About 7 months of silence

At one point the channel went quiet for about 7 months, the longest pause in this stretch. Then it came back.

203 days, no uploads
March 2013

Their busiest month: more uploads landed in March 2013 than any other.

peak month for this phase

Consistency notes

Uploads in this phase were inconsistent, characterized by a highly variable schedule. While the median time between uploads was short, there was a substantial longest gap of over 200 days, indicating periods of inactivity. The channel saw its most active period in March 2013.

§05

Length & format

50 videos
How long they ran

Most videos run between a quick 21-minute watch and a meatier 38-minute session, landing around the 27-minute mark.

Shorts vs full videos50 total
0
Shorts (under a minute)
50
Full videos (longer watches)
How long they actually areshortest → longest
27m 13stypical length
1h2h3h
shortest10m 58s
longest3h 47m

Each dot is one video. Most cluster in the orange band, between a 21-minute watch and a 38-minute session. The longest stretched all the way to 3h 47m.

§06

Top tags this phase

#twitch46#justin.tv34#aoc26#theviper22#aoe220#age of empires19#aoe2hd16#age14#games11#aoe8

§07

How they title things

50 titles read
The voice in the headlines

Their titles are medium-length (a quick sentence), and they really like lead with a number.

10
Almost every titles lead with a number
96%of titles in this phase
Another 2v2 with JorDan_23 vs Slam & Hasan
2v2 with JorDan_23 vs Slam & Hasan
A handful of titles shout in ALL CAPS
14%
None of titles use an emoji
0%
None of titles end with “!”
0%
None of titles ask a question
0%
Typical length
39characters · about a sentence long
3060100

§08

When they hit publish

50 uploads
Day & time of release

Most videos drop on a Thursday, usually in the morning.

Across the weekvideos per day
2
Mon
7
Tue
6
Wed
15
Thu
6
Fri
7
Sat
7
Sun
Thursdays are the favorite. Roughly 30% of uploads land then.
Time of dayUTC hour
12am6amnoon6pm11pm
They publish most often in the morning. The busiest hour is around 9am UTC. Mornings and middays are mostly quiet.
late nightwhen most uploads happen
early morningwhen uploads almost never happen
7 of 7days of the week saw an upload

§09

Key takeaways

  1. 01

    Focusing on competitive gameplay and specific player matchups can attract a dedicated audience, as seen with videos like "RTS-League Finals vs RVK" and "TheViper vs _DauT_: Best of 21 Cast. Part 1".

  2. 02

    Leveraging major game updates or releases, such as the "Age of Empires II: HD Edition Pre Release Day Stream", can generate spikes in viewership.

  3. 03

    Even with inconsistent upload schedules, high-quality, long-form content (median duration 27 minutes) can still achieve significant viewership.

  4. 04

    Clearly tagging videos with relevant game terms and platform origins (e.g., 'twitch', 'aoe2', 'aoc') helps with discoverability for niche content.

  5. 05

    Providing context in descriptions, such as opponent names and game scenarios, enhances viewer engagement for competitive gaming content.