MrBeast
Subscribers
480.0M
Videos
970
§01
Phase navigator
§02
The storyline
The channel began with a strong emphasis on Minecraft content, featuring videos like "Worst Minecraft Saw Trap Ever???" and "Harry Potter Mod In Minecraft! EPIC MUST SEE MOD!!!" These early videos explored mods, creations, and gameplay. A shift occurred towards the middle of the phase, introducing Pokémon online battles, as seen in "Pokemon online battle #2 [uu] Herracross w/ Dat MOXIE BOOST." The latter part of the phase heavily featured Call of Duty: Black Ops 2 gameplay and commentary, with titles such as "Black ops 2 Gameplay w/ commentary. Hipsters" and "Insane Black Ops 2 HACKER!!!!" The tone remained consistent with gaming commentary and showcases.
§03
What landed
A typical video here pulls in around 274k views. 6 of them blew past that. The biggest, 125× higher than the rest.
Worst Minecraft Saw Trap Ever???
+12,411%
vs. phase median
Harry Potter Mod In Minecraft! EPIC MUST SEE MOD!!!
+2,317%
vs. phase median
Boxy item mod Minecraft. EPIC
+528%
vs. phase median
More birds IN MINECRAFT!!
+435%
vs. phase median
Most Epic minecraft skin EVER (Psy)
+393%
vs. phase median
Scary minecraft pig skin!
+331%
vs. phase median
What they have in common
1 pattern identifiedMinecraft-related content, particularly videos showcasing unusual or 'epic' mods and creations, generated significantly higher views.
6 examples from this phase
§04
Rhythm
In this phase, they uploaded about every two weeks (roughly twice a month), with one big break of about 10 months in the middle.
Most weeks brought a new video, sometimes two close together, then a quieter stretch.
At one point the channel went quiet for about 10 months, the longest pause in this stretch. Then it came back.
Their busiest month: more uploads landed in July 2013 than any other.
Consistency notes
The channel's upload cadence was inconsistent, with a median of 1.3 days between uploads but an average of 10.8 days, indicating periods of frequent posting interspersed with significant gaps. The longest gap between uploads was 309 days, suggesting a prolonged pause in content creation.
§05
Length & format
Most videos run between a quick 2-minute watch and a meatier 5-minute session, landing around the 4-minute mark.
Each dot is one video. Most cluster in the orange band, between a 2-minute watch and a 5-minute session. The longest stretched all the way to 24m 34s.
§06
Top tags this phase
§07
How they title things
Their titles are medium-length (a quick sentence), and they really like end with “!”.
§08
When they hit publish
Most videos drop on a Sunday, usually in the small hours.
§09
Key takeaways
- 01
Identify and lean into early viral content: The channel's most viewed videos were all Minecraft-related, indicating a clear audience preference.
- 02
Inconsistent upload schedules can still yield high-performing videos, but a more regular cadence might build a more consistent audience.
- 03
Gaming content, especially showcasing popular games like Minecraft and Call of Duty, can attract significant viewership.
- 04
Descriptive titles with strong emotional language (e.g., "EPIC," "MUST SEE") and questions can capture attention.