Growth Playbook
Sign in with Google
Back to gallery

Libroartes

Subscribers

2k

Videos

84

§01

Phase navigator

1–50 / 84
Phase 1 of 2
Currently viewing
Jan 2024 → Dec 202550 videos analyzed
01
Paper Art Exploration
Videos 1–50 of 84
StartPhase 2
Account created · Sep 2023
1 / 2
Sign in to unlock phase 2

§02

The storyline

The initial videos in this phase, starting in January 2024, focused on showcasing various artisanal books like "Libro Carrusel 'Carta al Viento'" and "Libro Túnel - 'Libro de Ventanas'", often featuring collage and kirigami techniques. There was an early emphasis on short-form content, with many #shorts videos appearing in February 2024, such as "Origami - 'Libro de hilos' #shorts". A significant shift occurred towards the end of 2025, with the introduction of detailed Pop Up tutorials like "POP UP - Mecanismos Básicos - TUTORIAL #1", which became a breakout success. This period also included some experimental content like "AUDIOLIBRO EN SOMBRAS - Ensamble de Cachivaches" and "ÓRBITA - Collage animation", indicating a broader exploration of artistic expression beyond paper crafts.

§03

What landed

The hits, in context
6 of 50 videos · ≥ 3× the typical view count

A typical video here pulls in around 279 views. 6 of them blew past that. The biggest, 30× higher than the rest.

For comparison, the typical video here gets…
279
views, give or take
~2.98%
of viewers tap like, well-liked
~0.000%
leave a comment. Too few to say.
01

POP UP - Mecanismos Básicos - TUTORIAL #1

8,456 views·Nov 2025

+2,936%

vs. phase median

The hook

The video introduces the basic principles of Pop Up art, immediately diving into the 'Pliegues Convergentes en V' mechanism.

The thumbnail

The thumbnail displays a grid of six images, each showing a simple paper pop-up mechanism against a split teal and green background, with text overlays "MECANISMOS" and "POP UP TUTORIAL #1" in contrasting colors.

Why it broke

This video broke out due to its clear tutorial format on a popular paper craft technique, Pop Up, which is directly aligned with the channel's niche. The title explicitly states it's a tutorial and the first in a series, attracting viewers looking for foundational knowledge. The thumbnail effectively communicates the video's content by showcasing the mechanisms, and its longer duration suggests comprehensive instruction, appealing to those seeking in-depth learning.

02

Origami - "Libro de hilos" #shorts #scrapbooking #papiroflexia #origami

2,495 views·Feb 2024

+796%

vs. phase median

The hook

No transcript is available, but based on the title, the video likely immediately showcases the 'Libro de hilos' origami, demonstrating its intricate design and folding.

The thumbnail

The thumbnail shows a close-up of two hands opening a folded paper book, revealing intricate geometric patterns, against a plain white background.

Why it broke

This short video succeeded by showcasing a visually appealing origami creation, the 'Libro de hilos', which is a popular and shareable craft. The #shorts format likely contributed to its discoverability and quick consumption, while the clear, descriptive title and relevant tags targeted an interested audience. The thumbnail's focus on the hands interacting with the paper art creates immediate visual engagement.

03

POP UP - Tutorial 1 - Mecanismos Básicos #popup

2,093 views·Nov 2025

+652%

vs. phase median

The hook

No transcript is available, but the title suggests this short video quickly demonstrates the initial steps or a key aspect of the first Pop Up mechanism tutorial.

The thumbnail

The thumbnail features a split screen with a larger central image of hands demonstrating a purple paper pop-up mechanism, flanked by smaller images of the same mechanism, with "tutorial #1" and "POP UP mecanismos básicos" text overlays.

Why it broke

This short video served as a concise companion or promotional piece for the longer Pop Up tutorial, leveraging the interest generated by the main tutorial. Its brevity and clear focus on 'Mecanismos Básicos' made it accessible, and the thumbnail directly highlighted the tutorial aspect with clear text and a visual demonstration. The timing, published shortly after the main tutorial, likely capitalized on existing viewer engagement.

04

POP UP - Mecanismos Básicos - TUTORIAL 4 - Pliegues Paralelos

1,896 views·Dec 2025

+581%

vs. phase median

05

POP UP - Mecanismos Básicos - TUTORIAL 2 #popup #diy #artsandcrafts #manualidades

1,839 views·Nov 2025

+560%

vs. phase median

06

Libro Pop Up - #popup #libros #diseño

1,795 views·Dec 2025

+545%

vs. phase median

What they have in common

2 patterns identified
02

Shorts featuring 'Libro de hilos' and Pop Up books also performed well.

2 examples from this phase

§04

Rhythm

50 uploads · Jan 2024 → Dec 2025
How often they posted

In this phase, they uploaded about every two weeks (roughly twice a month), with one big break of over a year in the middle.

Taller bars = more uploads in that window. Gaps are silence.
Jan 2024each column ≈ 15 daysDec 2025
About every two weeks

Most weeks brought a new video, sometimes two close together, then a quieter stretch.

~15 days between uploads
Over a year of silence

At one point the channel went quiet for over a year, the longest pause in this stretch. Then it came back.

378 days, no uploads
January 2024

Their busiest month: more uploads landed in January 2024 than any other.

peak month for this phase

Consistency notes

The channel's posting cadence was highly inconsistent, with a significant gap of 378 days between uploads. While the average time between uploads was 14.8 days, the median was much shorter at 1.6 days, indicating periods of rapid uploading interspersed with long breaks. Most activity was concentrated in January 2024 and late 2025.

§05

Length & format

50 videos
How long they ran

Most videos run between a quick 55-second watch and a meatier 3-minute session, landing around the 1-minute mark.

Shorts vs full videos50 total
18
Shorts (under a minute)
32
Full videos (longer watches)
How long they actually areshortest → longest
1m 29stypical length
10m20m30m40m
shortest23s
longest49m 19s

Each dot is one video. Most cluster in the orange band, between a 55-second watch and a 3-minute session. The longest stretched all the way to 49m 19s.

§06

Top tags this phase

#libro artesanal15#libro de artista14#origami9#collage8#libro carrusel7#carousel book5#kirigami5#libro arte4#carouselbook4#libro de hilos4

§07

How they title things

50 titles read
The voice in the headlines

Their titles are long, descriptive (almost a tagline), and they really like to shout in ALL CAPS.

A
About a third of titles shout in ALL CAPS
42%of titles in this phase
TUTORIAL ORIGAMI - Libro de Hilos
TUTORIAL ORIGAMI - Libro de Hilos #origami #scrapbooking
A handful of titles use a number
18%
None of titles use an emoji
0%
None of titles end with “!”
0%
None of titles ask a question
0%
Typical length
51characters · about a sentence long
3060100

§08

When they hit publish

50 uploads
Day & time of release

Most videos drop on a Wednesday, usually in the small hours.

Across the weekvideos per day
2
Mon
10
Tue
15
Wed
4
Thu
8
Fri
4
Sat
7
Sun
Wednesdays are the favorite. Roughly 30% of uploads land then.
Time of dayUTC hour
12am6amnoon6pm11pm
They publish most often in the small hours. The busiest hour is around 1am UTC. Mornings and middays are mostly quiet.
eveningwhen most uploads happen
middaywhen uploads almost never happen
7 of 7days of the week saw an upload

§09

What to do with this

Not every tactic transfers. Here's the triage: what's safe to copy, what's stuck to this channel, and what looks great until it bites you.

Copy this

Likely to work for similar channels.

  • Create explicit tutorial series for popular craft techniques, clearly labeling them with numbers or parts.
  • Produce short-form content that visually highlights key aspects or finished products from longer tutorials.
  • Use descriptive titles that include keywords like 'tutorial', 'how to', and the specific craft name.
  • Design thumbnails that are visually direct, showcasing the craft being taught or demonstrated.

Won't transfer

Worked here, channel-specific.

  • The specific artistic style and unique 'Libroartes' creations are deeply tied to the creator's individual aesthetic and would be difficult for others to replicate directly.
  • The channel's early experimental content, like 'AUDIOLIBRO EN SOMBRAS', reflects a personal artistic journey that may not align with other creators' niches.

Watch out

Worked, but carries risk.

  • Maintaining a highly inconsistent upload schedule with long gaps, as seen in this phase, can hinder audience growth and retention.
  • Creating very long tutorials (e.g., 40+ minutes) might deter some viewers, so consider breaking them into shorter, focused segments.

§10

Share this analysis

6 tweets · Libroartes

An X thread built from this phase's data. Numbers, the breakout, the lesson, and a link back. Copy as-is or edit first.

  1. 0189 chars

    I read Libroartes's first 50 videos with growth-playbook.xyz 📚 Here's what stood out 🧵

  2. 02160 chars

    ✨ Paper Art Exploration This phase saw the channel experiment with different paper art forms, with a notable shift towards Pop Up tutorials later in the phase.

  3. 0394 chars

    📊 The pace • 50 videos · Jan 2024 → Dec 2025 • a new upload every ~2 days • ~279 median views

  4. 04244 chars

    🚀 The biggest hit: "POP UP - Mecanismos Básicos - TUTORIAL #1" 8.5k views · 30× the typical This video broke out due to its clear tutorial format on a popular paper craft technique, Pop Up, which is directly aligned with the channel's niche.

  5. 05134 chars

    💡 If you'd copy one thing: Create explicit tutorial series for popular craft techniques, clearly labeling them with numbers or parts.

  6. 06100 chars

    Want this for any channel? Paste a YouTube URL → get the playbook in ~1 min 🚀 growth-playbook.xyz